FOR TODAY’S ASSET MANAGERS, THERE ARE NO TIME-OUTS
“Time, not timing” might be an acceptable mantra for a traditional equity and fixed-income portfolio.
Where products meet the market in the distribution world, though, “timing” is everything. And unlike the world of sports, there are no time-outs.
The global macro-economy waits for no one. If your asset flows are lagging behind your category flows, you may be ready for a distribution and messaging strategy designed to attract new attention to your products, engage advisors and win new allegiances.
IS IT TIME TO MAXIMIZE YOUR DISTRIBUTION?
Find out when you download and read The One Minute Distributor. Then, fill out our eight-point checklist, to evaluate your own firm’s distribution strengths.
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